In the world of business it’s all about growth. Sometimes it seems that in comparison to large corporations, small businesses have to try twice as hard just to get half as far – but this isn’t always the case. Here are five tips to help small businesses grow in 2018.
Determine your brand. Some of the most iconic brands remain successful today because of their ability to stand apart from their competitors, their willingness to grow and innovate, and the consistency of customer delight. It’s important to understand that your brand is much more than your logo and merchandising – it’s about the experiences customers have with your business. The element of customer satisfaction helps to establish the trust and credibility of your business, creating a base of loyal consumers.
Grow with your community. While it’s perfectly fine to invest money in print and digital ads, small businesses are now finding it’s both profitable and rewarding to instead, invest in their communities. Examples of this are highway cleanups, participation in community fundraisers or even charity raffles and product donations. Community advocacy has a more positive impact than a simple ad.
Offer great products or services. Having great products and services that people talk about is a critical part of your brand, and why you are a business in the first place. The only way to ensure a long life for your business is to have total faith in your product offerings, with a firm confidence that what you are selling will always exceed expectations.
Have a good name and logo. This is essential to your brand’s recognition. Make sure both your name and logo are recognizable, and reflect the personality you are trying to convey throughout your brand. With a surge in online sales over the last decade, you should feel confident that online shoppers will know exactly what you are selling with a glimpse at your logo or website.
Be consistent. This is so important, but where so many businesses fall short. The consistency of your brand makes it feel more dependable. Your brand should always be synonymous with your product experience, therefore, when a consumer sees your signature brand logo they are already thinking about making their next purchase from you. Some simple examples of brand consistency are branded email signatures, logo apparel, respectful consumer greetings, and the same level of customer satisfaction every time.
Contact SeaComm’s experienced Member Business Loan Officer, Robert Barlow, to discuss how SeaComm can help your business succeed!
Cell Phone: 315-250-4771
Office: 315-764-0566 ext. 510 or 800-764-0566 ext. 510